Product Designer shaping complex digital products end-to-end through data-driven design to deliver measurable business impact.
Product Designer shaping complex digital products end-to-end through data-driven design to deliver measurable business impact.
Product Designer shaping complex digital products end-to-end through data-driven design to deliver measurable business impact.
Product Designer shaping complex digital products end-to-end through data-driven design to deliver measurable business impact.
Rebuilding an e-commerce platform to recover declining sales
Rebuilding an e-commerce platform to recover declining sales
Rebuilding an e-commerce platform to recover declining sales
Rebuilding an e-commerce platform to recover declining sales
2023 — 2025
2023 — 2025
2023 — 2025
2023 — 2025
As Proximus’ digital sales declined, a legacy checkout constrained conversion. I played a core role in designing an end-to-end rebuild, removing structural bottlenecks throughout the funnel. This drove a +17% increase in orders, reduced operational overhead, and positioned design as a strategic partner in business decision-making.
As Proximus’ digital sales declined, a legacy checkout constrained conversion. I played a core role in designing an end-to-end rebuild, removing structural bottlenecks throughout the funnel. This drove a +17% increase in orders, reduced operational overhead, and positioned design as a strategic partner in business decision-making.
Scaling eSIM adoption across a growing device ecosystem
Scaling eSIM adoption across a growing device ecosystem
Scaling eSIM adoption across a growing device ecosystem
Scaling eSIM adoption across a growing device ecosystem
2024 — 2025
2024 — 2025
2024 — 2025
2024 — 2025
As eSIM-only devices approached the European market, Proximus still required store visits to switch to eSIM. I led the design of an in-app SIM-to-eSIM flow while working in parallel on a native, device-level transfer solution. This removed a major adoption barrier, reduced operational pressure, and enabled over 14,000 eSIM activations in the first month.
As eSIM-only devices approached the European market, Proximus still required store visits to switch to eSIM. I led the design of an in-app SIM-to-eSIM flow while working in parallel on a native, device-level transfer solution. This removed a major adoption barrier, reduced operational pressure, and enabled over 14,000 eSIM activations in the first month.
From days to minutes: digitalising mobile onboarding
From days to minutes: digitalising mobile onboarding
From days to minutes: digitalising mobile onboarding
From days to minutes: digitalising mobile onboarding
2023 - 2024
2023 - 2024
2023 - 2024
As eSIM adoption grew, onboarding at Proximus still mirrored physical SIM delivery, contradicting its digital promise. I took a multi-channel approach and designed eSIM onboarding as a fully native, in-app activation service, replacing a paper-based QR process. This reduced onboarding from days to minutes and created a scalable foundation for mobile onboarding and companion devices.
As eSIM adoption grew, onboarding at Proximus still mirrored physical SIM delivery, contradicting its digital promise. I took a multi-channel approach and designed eSIM onboarding as a fully native, in-app activation service, replacing a paper-based QR process. This reduced onboarding from days to minutes and created a scalable foundation for mobile onboarding and companion devices.