Product Designer
The brief is rarely the problem.
Product and service designer focused on product structure, service complexity, and the intersection of design and strategy.
Rebuilding the Foundations of Proximus+
Proximus+ is built on a product and service architecture that has grown too complex to scale. We are redesigning its foundations — simplifying how products are structured, managed, and surfaced, so the platform can evolve alongside future services, technologies, and customer expectations.
Recovering Declining eShare
Proximus was experiencing a sustained decline in its digital sales share, alongside a rise in support calls, a signal that the ordering experience had broken down. What should have been a seamless experience had become a source of friction.
Scaling Onboarding for the eSIM Era
eSIM exposed a fundamental mismatch between how Proximus operated and how mobile connectivity was evolving. The existing onboarding process — physical, postal, slow — could not keep pace with a technology that made instant activation the baseline expectation.
Redefining Product Strategy at Arteïa
Arteïa's product strategy was built around NFTs at a moment when that market still seemed durable. As sentiment shifted and growth stalled, it became clear the challenge was not to improve the experience — it was to rethink who the product was actually for.
I'm a product and service designer focused on the kind of work that requires more than good interfaces. Defining product structures, untangling service complexity, and building foundations that hold up over time are what get me going. I work best where design, strategy, and execution overlap.
About →