I’m a product (UX/UI) and service designer focused on shaping digital products, systems, and experiences that scale. My work sits at the intersection of user needs, business strategy, and emerging technologies, from connected services and AI-driven experiences to complex product ecosystems.

Before moving into design, I worked in the contemporary art world as an art advisor, researcher, and artist liaison. That experience taught me how to navigate ambiguity, align competing perspectives, and communicate complex ideas with clarity, skills that continue to shape how I collaborate across multidisciplinary teams today.

My background in social anthropology fundamentally influences my approach to design. It trained me to look beyond surface behaviour and understand the cultural, emotional, and systemic factors that drive decision-making. Today, that translates into a research-led practice grounded in context, critical thinking, and real-world behavioural insight.

I’m particularly interested in how technology can create more intelligent, adaptive, and intuitive experiences. As products become increasingly powered by AI, automation, and connected systems, I believe the role of design is not only to simplify complexity, but to ensure technology remains meaningful, trustworthy, and aligned with real user needs.

My approach combines systems thinking, research, and strategic design to turn complexity into coherent end-to-end experiences. Whether defining product ecosystems, improving service journeys, or designing scalable digital foundations, my goal is to create work that delivers long-term value, for both users and the organisations behind the products they rely on.