I’m a product (UX/UI) and service designer with a background in social anthropology and a professional foundation in the contemporary art world — an environment where intuition, ambiguity, and complex relationships are part of everyday work.

Working as an art advisor, researcher, and artist liaison taught me how to navigate competing visions, communicate with clarity, and manage shifting priorities. These skills now shape how I collaborate with teams, stakeholders, and users across complex digital projects.

My academic training in anthropology taught me to look beyond surface behaviour and understand the motivations that drive it. That mindset remains central to my design practice today: grounding decisions in research and data, while staying attentive to context, nuance, and real human needs.

I see design as a strategic problem-solving discipline — one that serves both users and the organisations behind the products they rely on. I believe technology should feel human, purposeful, and intuitive, and that the strongest solutions emerge when user insight, business intent, and long-term vision are aligned.

My approach blends research, critical thinking, and systems awareness to turn complexity into coherent, end-to-end experiences. At its core, my work is about creating value and designing products that deliver lasting impact.